The Sydney Swans are pleased to announce the club is teaming up with Bulova, with the luxury watchmaker becoming the Official Watch Partner of the Sydney Swans.
The two-year partnership extends across Sydney’s AFL and AFLW programs, being brought to life through content including the team’s recent two-kilometre time trial.
The Bulova brand was founded as a small jewellery store in New York in 1875 – a year after the Sydney Swans was founded in South Melbourne. By the early 1900s the company had begun producing table clocks and pocket watches, and 150 years later Bulova remains synonymous with precision, heritage, and a sense of adventure.
Sydney Swans CEO Tom Harley has welcomed Bulova to the Sydney Swans family.
“We’re thrilled to have Bulova join our team ahead of the 2025 season,” Harley said.
“Bulova is renowned for precision timekeeping, while precision and timing are also hallmarks of great football – so there’s a nice synergy between our two brands.”
Bulova’s Marketing and Product Manager Jae Lee said the partnership marks an exciting new chapter for the Bulova brand.
“This partnership brings together precision and innovation as we strive to enhance the experience for Sydney Swans players, staff, and fans,” Lee said.
“With this collaboration we are laying the groundwork for a season full of energy, focus, and unforgettable moments, on and off the field. The 2025 season holds great promise, and we can't wait to see what we can achieve together.”
In addition to the time trial, Bulova will also feature in content celebrating Sydney Swans milestones.
To find out more about Bulova visit: https://au.bulova.com/
