The Sydney Swans are thrilled to announce Volkswagen will be partnering with the club’s AFLW team, until the end of the 2024 season.
The two-year commitment will see the iconic Volkswagen logo adorn AFLW player shorts during their training preparations, and match day attire.
Volkswagen and the Sydney Swans joined forces in 2011, with both organisations committed to investing in enhancing the experience of fans.
The Swans are also pleased to announce the leading automotive manufacturer will be extending its commitment with AFL Men’s and Academy for a further two years, until the end of the 2024 season.
Over the course of the journey, Volkswagen and the Swans have worked together to bring new innovations to fans at home and in the stadium, launching the ever-popular SwansTV and the Sydney Swans App.
On match days, the Volkswagen Fan Zone featuring the Swans Club Song Car CARaoke, car display and goal kicking simulation are fan favourites on Driver Avenue.
In the community, the partnership between Volkswagen and the Swans has delivered the Volkswagen SwansFit program to thousands of school aged children, teaching about the benefits of exercise, health and fitness; while the Volkswagen Grassroots Grants program has injected more than $100,000 into local footy clubs, male and female, across Australia.
Sydney Swans CEO Tom Harley said it is fantastic to see the relationship diversify and expand into the women’s program.
“Volkswagen has been a great supporter of the club for over a decade and I’m excited to see that relationship grow,” said Harley.
“They have done a fantastic job engaging our members and fans, and we can’t wait to see that expand to the members and supporters of our AFLW program.
Volkswagen has been a wonderful partner for 12 years now. We thank them for their commitment to the club and support for our inaugural AFLW Team. It is fantastic to have them be a part of what is an incredibly exciting year for the club.”
Director of Volkswagen Group Australia Passenger Vehicles, Michal Szaniecki says he is proud to see Volkswagen’s commitment further grow with the Swans.
“For more than a decade it has been Volkswagen’s honour to be associated with the Sydney Swans. Now, as we renew our partnership with the men’s team, we extend it also to the Swan’s women as they begin training for the season ahead. Volkswagen is grateful for the opportunity expand its commitment to this great sporting institution and proud to be a part of the growth of AFLW.
Supporting Sydney Swans AFLW was a natural progression for our organisation, as we look to strengthen our goal of leading authentic inclusion and diversity.”
Together the Sydney Swans and Volkswagen have given away 2 cars per year across programs developed to reward and engage members and the more than 1.5m fans across Australia.
