We’re pleased to announce realestate.com.au will continue to hold prime real estate on the back of our guernsey after extending their commitment as our Major Partner until the end of the 2026 season.

The agreement will take the partnership between the Sydney Swans and Australia’s No. 1 address in property to more than a decade, after we first joined forces in 2016.

More than 10.9 million people visited realestate.com.au last monthⁱⁱ, and the platform is the number one address in property in every market across the countryⁱ. REA Group CEO Owen Wilson said the partnership has been a valuable marketing asset, driving engagement with both consumers and customers.

“realestate.com.au is the clear leader in the Sydney market, and engagement with property seeking Sydneysiders has continued to strengthen throughout the duration of our Swans partnership,” Wilson said.

“Our unparalleled realestate.com.au audience delivers significant value to Australia’s real estate agents. As the largest property market in the country, engagement in Sydney, and broader NSW, is incredibly important to our business. We’re very pleased to have the opportunity to continue our major partnership as we drive deeper connections with our consumers and customers.”

Sydney Swans CEO Tom Harley said the club is thrilled to be continuing the partnership.

“We’re incredibly grateful for the support we receive from realestate.com.au and our team is proud to have their name on the back of our iconic red and white guernsey,” Harley said.

“Just as realestate.com.au helps Australians find their new homes, they have supported us through our journey into our new home this year.

“On behalf of everyone at the club I would like to thank Owen and his team for everything they do to bring our partnership to life. We’re looking forward to continuing to work together in the years ahead.”

i Ipsos iris Online Audience Measurement Service October 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, Homes and Property Category, Audience (000s)

ii Ipsos iris Online Audience Measurement Service October 2023, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, Audience (000s)