As our Official Cruise Partner, Princess Cruises will play a pivotal role in supporting the club through the upcoming 2024 and 2025 seasons by hosting exclusive onboard events during its cruise season, creating memorable experiences for our members and fans. Sydney Swans members can also look forward to a range of exclusive cruise offers.

President of Princess Cruises John Padgett joined our CEO Tom Harley to make the announcement on board a ship docked at Sydney Harbour.

“We are excited to announce our partnership with the Swans. AFL is a sport that brings people together, and we believe in the power of community,” Padgett said.

“This sponsorship underscores our commitment to local partnerships and fostering team spirit. We look forward to an exciting season and to being part of the Swans journey to success.”

Tom Harley thanked Princess Cruises for their support.

“We are thrilled to have Princess Cruises on board as part of our Sydney Swans family. There’s so much alignment between the Swans and Princess – we share our strong community values and focus on creating unforgettable experiences, at sea and on the field. This partnership is another way we deliver even better experiences for our members,” Harley said.

“After a really strong 2023, we’re excited to formalise this partnership and we look forward to working with Princess Cruises in the years ahead.”

As an early demonstration of the new partnership, Princess Cruises recently hosted former Sydney Swans captain Josh Kennedy aboard Coral Princess. During his stay, Kennedy engaged guests with a special sports trivia event, participated in an insightful interview as part of Princess’s Discovery at Sea program, and even lent a hand in pouring the champagne tower on formal night.

Similarly, recently retired defender Heath Grundy was a guest speaker aboard Coral Princess on a Round Australia cruise entertaining guests with tales of playing on the hallowed SCG field.

For more information on Princess ships, visit princess.com or call 13 24 88.