Season 2024 will see us welcome the world’s number one bourbon, Jim Beam to the Sydney Swans family.
Jim Beam has held a long affiliation within the sporting landscape in Australia, connecting with fans and communities through shared love for their teams, and nowhere is this passion more prevalent than in Sydney for the Swans.
Like us, Jim Beam has a rich history and unique traditions, so it’s perhaps only fitting that Jim Beam will become the presenting partner for a match-day tradition – the singing of Sweet Caroline at quarter time.
As part of the two-year partnership, Jim Beam will become the Official Spirits Sponsor of the Sydney Swans, bringing to life the partnership through authentically connecting with our fan base.
Sydney Swans CEO Tom Harley said he is delighted to welcome Jim Beam to the club. “Jim Beam is a brand synonymous with sport in Australia and one that is focused on bringing communities together through shared passions,” Harley said.
“Their commitment to supporting sport and community is commendable, and we look forward to working together to create memorable experiences for our members."
Beam Suntory Chief Marketing Officer Australia and New Zealand Trent Chapman said: “The Sydney Swans have some of the most passionate fans in the country, with the club connecting and uniting communities of Aussies for generations.
“We strongly believe in the strength of authentic partnerships in building our iconic brands and we couldn’t be happier to bring the Swans on board to connect with these fans and communities for the upcoming season and beyond.”
Stay tuned for exciting announcements and initiatives as Jim Beam and the Sydney Swans embark on this journey together.
