Australia’s number one laundry brand and the Official Laundry Partner of the AFL, OMO, is joining forces with the Sydney Swans to take fans behind-the-scenes with the club’s trainers.

The collaboration aims to elevate the fan experience by showing how trainers help the players to ‘play on’ in the face of whatever they encounter both on and off the field.

As part of the partnership with the Swans, OMO's iconic branding will prominently feature on the towels and mats utilised by the team's trainers during games. OMO will also have special access to tell inspiring stories featuring these critical members of the Sydney Swans family, to be shared with devoted fans throughout the year.

Marketing manager homecare, Annie Lucchitti, said "We are delighted to join forces with the Sydney Swans, a team renowned for its dedication and commitment to superior performance.

“This partnership will allow us to engage with the Sydney Swans community in a meaningful and impactful way, shining a light on the trainers and their important role during training and match days to help the team play on.

“We look forward to working closely with the Swans to further support their season and contribute to their continued success, with OMO Ultimate on hand to tackle the toughest mud and sweat stains, week after week."

Sydney Swans CEO, Tom Harley, has welcomed OMO to the Sydney Swans family.

“OMO is a trusted brand that has been a part of Australian households for generations, and we are really proud to be partnering with them for the next two years,” Harley said.

“We’re always seeking innovative ways to support our players and enhance the fan experience, and with OMO's support, we are looking forward to delivering a fresh take on performance from the perspective of our trainers.”