Peninsula Employsure, leading employment relations and work, health, and safety (WHS) specialist, and BrightHR, a market leader in HR software, today announce their joint partnership with the Sydney Swans.

Peninsula Employsure and BrightHR are proudly partnering with the Sydney Swans for the 2024 AFL season, united by a shared commitment to empowering local communities and a dedication to achieving top performance.

“Small to medium sized businesses are not only a major force in the nation’s economy, but, like sport, a fundamental part of the Australian way of life,” said David Price, CEO, BrightHR ANZ and Peninsula Employsure ANZ. 

“Perseverant through hardship, driven by success, and relentless in their ambition – these are traits that define professional athletes and business owners alike.”

Peninsula Employsure and BrightHR are both part of the award-winning Peninsula Group, which offers expert advice spanning HR, WHS and employment law based on 40 years of experience across Australia, New Zealand, the UK, Ireland, and Canada. 

“Peninsula Employsure and BrightHR are passionate about supporting Australian communities and the local businesses that provide for them, as the Sydney Swans are. We are excited to be joining forces in aiding employers to kick goals and build top tier teams,” said Drew Arthurson, COO, Sydney Swans.