carsales, Australia’s #1 digital auto marketplace, has announced the extension of its partnership with AFL team Sydney Swans, for another season. The partnership, which first kicked off in the 2023 AFL season, continues to celebrate the shared values of passion, integrity, and teamwork between the two iconic brands.
With the Sydney Swans making it to the 2024 AFL Grand Final and boasting the largest AFL fan base of around 2 million supporters*, carsales is proud to continue its support for the next season. This partnership highlights carsales’ ongoing commitment to Australia's vibrant sports culture.
Paul Barlow, carsales Managing Director, shares: “At carsales, we value high performance and teamwork, knowing that success and standing out in our field requires a collective effort. We’re excited to continue partnering with such an exceptional group of players, leaders, and team members.
Reflecting on our journey so far, we've shared some incredible moments together - from the Mardi Gras celebrations and the launch of our first collaborative ad to unforgettable training nights at the Sydney Cricket Ground. We couldn’t be more excited to see what the next season brings us.”
Tom Harley, Sydney Swans CEO, says: “We’re thrilled to extend our partnership with carsales and continue standing alongside a leading brand in their category. There’s strong alignment between Sydney Swans and carsales, with both brands focused on enhancing the experiences of our members and community through innovation. We look forward to many more shared opportunities to engage our fans and are thrilled to have carsales cheering us on for another great season.”
This extended partnership comes at an exciting time for carsales as the brand continues to strengthen its involvement in Australian sports. From AFL to NRL to Super Netball League, carsales proudly supports a diverse range of teams that shape Australia’s sports culture, connecting with communities and celebrating the spirit of competition and collaboration.
* YouGov Sports Profiles. 52 weeks of data. Dataset: 30/06/2024. Fan definition: Team Supported. Sample: Total n=22,345
About carsales
carsales, Australia’s #1 digital auto marketplace has been transforming the way Australians buy and sell vehicles for over a quarter of a century. Driven by a simple yet powerful mission: to make buying and selling a great experience, carsales prioritises innovation and effective solutions to connect users seamlessly. carsales is part of CAR Group Limited – a global leader in digital marketplaces and the carsales network of sites extends beyond cars, encompassing bikes, boats, caravans, trucks, farm and construction equipment, and more. carsales has Australians covered, no matter how they move through life.
Find out more at www.carsales.com.au
