We’re welcoming superannuation and investment platform Superhero to the Sydney Swans family as our Official Superannuation Partner.

Founded in 2018, Superhero is an award-winning platform with more than 350,000 users and over $2.7 billion in funds under management.

The three-year agreement through until the end of 2027 will see Superhero become the naming rights partner of the Swans’ outdoor corporate box precinct at the SCG.

Superhero CEO John Winters said the organisation has diversified its approach to marketing to engage with customers through the power of sport.

"Partnering with the Sydney Swans is an exciting milestone for Superhero as we align with one of Australia’s most iconic clubs. The Swans represent resilience, community, and a strong team culture—values that resonate deeply with us as we empower Australians through investment and superannuation products that are affordable, accessible, and easy to understand,” Winters said.

“Our collaboration goes beyond a brand partnership; we are delighted that several Swans players have already embraced Superhero as they look to secure their financial futures beyond their sporting careers. 

“Together, we’re reaching new audiences while reinforcing our commitment to changing the way Australians think about building personal wealth, making financial growth and opportunity more accessible than ever before.

Sydney Swans CEO Tom Harley said the club is thrilled to welcome Superhero to the Swans family.

“There are a lot of synergies between the way we operate at the Swans and the work that John and the team at Superhero are doing, with great experiences, strong culture and innovation at the forefront of our ethos,” Harley said.

“We know that building financial security is important to our members and we are always looking at new ways to deliver value, so we look forward to connecting our members with Superhero and its award-wining platform.”