Season 2024 saw the Sydney Swans record an underlying operating profit of $684,437 for the financial year ending October 31, 2024.
After allowing for non-cash depreciation and amortisation relating to the Basil Sellers Richard Colless Centre, the club recorded a statutory loss of $4,676,272.
Due to strong support from the club’s members, partners, and generous donors, the Swans remain debt free as of October 31, 2024.
The relatively small cash profit achieved by the club, in a year highlighted by significant on-field success, highlights the challenges faced operating in the Sydney market.
Key items contributing to the financial outcome for the year include:
- Operating income increasing year-on-year by 19% to $73.2million
- 75,152 Sydney Swans members, which is a new club record
- Average home game attendances of more than 38,000 at the SCG
- Membership and match day revenue of $9m (up from $18.2in 2023)
- Strong on-field performance highlighted by 17 home-and-away match wins, two home final wins and a Grand Final appearance in the men’s competition
Sydney Swans CEO Tom Harley said he is proud of everything the club has achieved this year.
“It’s been a huge year for our football club on and off the field, with record crowds, record membership and our men’s team making it through to the Grand Final. On behalf of everyone at the club I would like to extend our sincere gratitude to everyone who joined us one the journey, especially the 75,152 people who joined our red and white family as members,” Harley said.
“To our wonderful partners, especially Principal Partner QBE and Major Partners Volkswagen and realestate.com.au, we are incredibly grateful for everything you contribute to our club, and we can’t thank you enough for your commitment.
“Our financial result was underpinned by the continued maximisation of our new headquarters as a home of high performance, and a significant focus on innovation. We continue to strive to make football better as a member and deliver new experiences on game days, such as our march to the match.
“While our club is in a strong position on and off the field, we are cognisant that investment is needed to ensure we continue to thrive and help deliver on the AFL’s agenda to grow the NSW market.
“We look forward to building on the momentum of our achievements this year and look ahead with optimism to season 2025.”
