Swans Take to the Sea: Princess Cruises Inaugural AFL Member Cruise Sets Sail

After months of anticipation and excitement, Princess Cruises’ Crown Princess has set sail from Sydney Harbour with hundreds of Sydney Swans members on the first-ever AFL Member cruise to Hobart and back.

Princess Cruises is the official Cruise line for the Sydney Swans moving into its second year of partnership.

Featuring Sydney Swans Chief Executive Officer Tom Harley alongside Executive General Manager of AFL- Leon Cameron, AFLW Coach Scott Gowans, AFLW Captain Chloe Molloy, 2022, AFLW Club Champion Cynthia Hamilton as well as Swans greats and 2012 Premiership players Josh Kennedy and Ted Richards, this immersive cruise event will give Sydney Swans fans a unique opportunity to sail with their team to reflect on the 2024 season and look forward to an exciting year in 2025.

Sydney CEO Tom Harley said the cruise has been tailor made to give members an unforgettable Sydney Swans adventure, and will be jam-packed with entertainment and activities for all ages.

“We’re proud to partner with Princess Cruises for this exciting opportunity, and give our members this unique opportunity to immerse themselves in a once-in-a-lifetime Sydney Swans experience,” he said.

“We have some fantastic events planned on board and I am looking forward to connecting with our
Swans members and am excited to see everything that Crown Princess has to offer.”

Princess Cruises Senior Director of Marketing and Sales, Nick Ferguson said guests are buzzing with excitement.

“The AFL is a sport that brings people together, and we believe in the power of community. Moving into our second year of partnership with the Sydney Swans underscores our commitment to local organsations and we look forward to being part of the Swans journey to success.”

“Travelling on board the magnificent Crown Princess is exciting enough, but having the opportunity to leverage our strong partnership with the Sydney Swans to enable this unique cruise is such a special moment," he said.

"We look forward to cruising into Hobart soon, cheering the red and white as we go!” Princess Cruises has three ships based in Australia over the summer 2024-25 season including Crown Princess and Royal Princess homeported in Sydney and Diamond Princess homeported in Brisbane. All three ships offering itineraries visiting New Zealand, the South Pacific and seacation voyages.

Additional information about Princess Cruises is available by visiting princess.com, calling 13 24 88
or connecting with a professional travel advisor.

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