Our new brand film is out today, highlighting the intersection of sport and culture and approaching storytelling in sports through a new lens.
The film, titled ‘Here's The Rundown’ offers a bold perspective of the club’s personality and ambition ahead of the upcoming season.
The campaign is a collaboration with the creative team at the Seven Network’s Red Engine and brings a fresh, contemporary lens to the Swans’ ethos, aiming to speak to a younger, more diverse audience. From the roar of the SCG to the enigmatic personalities of the Swans players, the piece underscores pride, resilience, and the unbreakable bond between the team and its supporters.
‘Here’s the Rundown’ was concepted and directed by Kiera Leather from Red Engine, in collaboration with senior creatives Sam Power and Ben Fletcher, with the goal to create a campaign that resonates with both lifelong fans and a new generation.
"I wanted to capture how, from my own experience, both the players and fans uphold the club’s values and ethos. This is what makes being a Swan so special. Our campaign strives to bring that sense of belonging to the whole of Sydney,” she said.
Drones, slow-motion captures, and authoritative storytelling converge to highlight the emotional connections that come with becoming a Swans member.
Sydney Swans Executive General Manager of Marketing and Communications, Loretta Johns, said the film captures the experience of game day by putting fans in the frame.
“A Swans game at the SCG is a truly unique Sydney experience and we are thrilled that Red Engine has been able to capture the emotion and energy of that experience from a fan’s perspective.
“While the film highlights some of the incredible things our athletes do on the field, it also offers a snapshot into their personalities off the field, which we know helps build the connection with our members and fans.
“After achieving record crowds and record membership last year we’re excited that the 2025 season is almost here and look forward to seeing a packed SCG on Friday, March 7 for our Opening Round match against Hawthorn.”
A HUGE thank you to the team who brought this to life
Lead: Mia Morrissey
Production Company: Red Engine
Creative/ Director/ Editor: Kiera Leather
Senior Creative: Sam Power
Creative Manager: Ben Fletcher
Producer: Chris Seeto
Director of Photography: George Tyler, Miles Rowland, Rudge Hollis, Josh Kind
Design and Colour Grade: Pete O’Neill
Additional VFX: Giselle Epstein
Audio Mix: Simon Connett
2nd AD/ Additional Stills: Kate McGee
1st AC: James Campbell
Gaffer: Nik Damianakis
Best Boy: Harleigh English
Location Sound: Piotr Wasilewski
Hair & Makeup Artist: Jenny Roberts
Production Runner: Brendon Song
Extras Co-Ordinator: Brittany Constable
Production Assistant: Dani Hansen
