The Sydney Swans have partnered with leading IVF clinic Adora Fertility, in what is the first ever fertility partnership with an AFL club.

The two-year partnership will see Adora Fertility become the Official Partner of the club’s AFL and AFLW teams and the club’s Official Pride Partner.

Adora Fertility offers high quality, specialist-led fertility treatment without the premium cost. They bulk bill most Medicare eligible expenses, so patients can access private clinic care, approximately 75 per cent cheaper than full fee clinics. Adora Fertility offers a wide range of treatment options for infertility and associated pre-existing conditions along with a donor program and options for egg freezing. More than 12,000 babies have been born with Adora Fertility’s help.

The partnership will raise awareness of infertility and promote affordable, high-quality fertility treatments that are accessible to all Australians.

“We’re excited to be supporting one of Australia’s most loved and respected sporting teams and we believe that this partnership will open up conversations in households across Australia about infertility and the availability of low-cost treatment options like Adora,” said Vanessa Ferguson, CEO of Adora Fertility.

“This partnership gives us an incredible opportunity to bring fertility conversations to the forefront, whether it’s helping LGBTQIA+ individuals and couples explore their family-building options or supporting AFL players in understanding their fertility health during and after their playing careers.”

Sydney Swans CEO Tom Harley said the club is proud to be partnering with Adora Fertility.

“Adora Fertility is a well-respected company that helps Australians achieve their dreams of growing a family, so we are thrilled to welcome them to our Swans family,” Harley said.

“Adora’s focus on family and accessibility aligns with our values here at the Swans, as we strive to be a place where everyone feels welcome and included. We look forward to working together to bring this partnership to life.”

For more on Adora Fertility, click here.