The Sydney Swans have today announced the extension of its partnership with Princess Cruises as the team’s Official Cruise Partner, into 2026.

As part of the partnership, Princess Cruises will host its second Sydney Swans cruise on a three-day round-trip journey from Sydney to Eden aboard Discovery Princess in January 2026. The Seacation Voyage will include a Q&A session with Sydney Swans stars, AFL trivia, and an exclusive cocktail party.

The renewed partnership demonstrates the exciting collaboration between these two iconic brands, delivering unique experiences for Sydney Swans members and fans since 2023. 

In 2025, Princess Cruises launched the first-ever AFL member cruise from Sydney to Hobart with hundreds of Sydney Swans members on board.

“Our partnership with the Sydney Swans continues to go from strength to strength, creating unforgettable opportunities for Sydney Swans members and fans while showcasing the joy of travel with Princess Cruises,” said Princess Cruises Senior Director - Sales & Marketing, Asia Pacific, Nick Ferguson. 

“We are thrilled that the 2026 Cruise will be aboard Discovery Princess, which is making its debut in Australia later this year. We are very much looking forward to introducing the ship to Sydney Swans members.”

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Swans take to the sea with Princess Cruises

We’ll be cruising into 2024 with a new partner – welcoming Princess Cruises to our Sydney Swans family.

Sydney Swans Chief Executive Officer Tom Harley, who sailed on the inaugural cruise, said the club saw the value the partnership delivered for Swans members and fans.

"The response to our inaugural Sydney Swans member cruise exceeded all expectations and the feedback we received was incredibly positive,” Harley said.

“We're eager to build on that success in 2026 as we have worked closely with Princess Cruises to design immersive experiences that truly resonate with our members and fans,” he said.

“We are so excited to be able to offer our Swans members and fans the opportunity to go on another fantastic cruise, this time to Eden, and enjoy a special Sydney Swans experience with fellow members, players and staff.”

Sydney Swans members can reserve their place on the 2026 cruise today by using a special discount code and quoting their member number. Information on how to book is available at www.sydneyswans.com.au/princesscruises

Additional information about Princess Cruises is available by visiting princess.com, calling 13 24 88 or connecting with a professional travel advisor.