The Sydney Swans are redefining footy fashion in an exclusive collaboration with Nike, unveiling a limited-edition Gather Round capsule that reimagines the iconic red and white.
The collection will be worn by the team as it travels to Adelaide for the festival of footy, with a custom Gather Round guernsey extending the fresh look to the field for Sydney’s Friday night clash with Collingwood at Adelaide Oval.
Reflecting the evolving culture of footy and fashion, the capsule blends athletic wear with streetwear, offering fans and players a stylish and versatile option for game day. The sophisticated all-white design, including a unisex guernsey, crew-neck jumper, jacket, t-shirt, and cap is designed to effortlessly transition from the stands to everyday wear.
Sydney Swans CEO Tom Harley said the club is proud to partner with Nike to celebrate the connection between sport and style.
“There’s a growing movement of Sydney Swans apparel being worn beyond the game, which is a true point of pride for the club as it’s a symbol of the strong connection between our fans and the team,” Harley said.
“Gather Round gave us the perfect opportunity to do something innovative with Nike, and not just for gameday itself, as we know plenty of our fans will be packing their kit to spend the weekend in Adelaide.
Nike Pacific VP/GM Sandra Hore commented “Nike is proud of our partnership with the Sydney Swans and we were thrilled to collaborate on this limited edition collection for both the club and its fans.
"At Nike, we believe in the power of sport to unite and having a sense of pride in what you wear, both on and off the field, is an important part of that.
"The new Swans collection represents the perfect fusion of sport and style and we are excited to see it go live at Gather Round.”
The Gather Round capsule is available now at the Swanshop, while stocks last.
