THERE was a noticeable swelling of the media contingent at Swans coach John Longmire's usual Monday press conference, but the club itself is far from getting carried away with its unbeaten start to the season.
Longmire's press conference at the start of most weeks is typically a low-key affair involving a handful of the usual scribes and perhaps the odd television camera.
But on Monday it was bordering on a throng with plenty of television, radio and print press on hand, entirely due to the Swans' outstanding comeback victory over Hawthorn on Sunday.
Off to their best start to a season in 14 years, the 5-0 Swans are generating some buzz in the Harbour City, but for Longmire it is simply business as usual as they prepare to host Adelaide on Saturday.
"It is. The reality is it's a six-day break and we don't have much time to sit back and think about a good win," he said.
"You get up this morning, we reviewed the game as we normally do on a Monday morning, talk to the players this afternoon and then we're onto Adelaide tonight.
"That's just what footy is … it's relentless and we just get stuck into the Crows this week."
The Swans had some good news on the injury front, with Longmire saying Lewis Robert-Thomson (cheekbone) and Nick Malceski (knee) have both been cleared of any structural damage and are a chance of playing against Adelaide.
If the Swans are able to get past the fourth-placed Crows, another team on the rise, it will be their best start to a season since 1986, when they also started with six straight.
While fans and pundits might be talking about the Swans' unbeaten record, Longmire insists it won't rate a mention within the club.
"We don’t talk about it at all in regards to the players or internally," he said.
"All we talk about is laying the foundation for a good season and a good game.
"There's no rocket science to it, we just have to play pressure football, no matter who we play.
"What's happened in the past maybe gives some confidence that when we do that we can be competitive, but that's all it does."
There is no doubt the Swans are playing with confidence, with some of their younger players producing the best football of their careers.
Players such as Josh Kennedy, Craig Bird, Luke Parker and Lewis Jetta are in terrific form and Longmire would at least concede there is a good feeling around the SCG.
"There is and I think the players are confident if we play the real pressure style of footy that we want, we can be more than competitive against any team," he said.
"That's the challenge now, to keep that kind of pressure footy up and that's what we set ourselves for in the off-season and what we're going to try to do.
"If we drop a little bit, the competition is too close and we'll get beaten."
James Dampney covers Sydney AFL news for AFL.com.au. Follow him on Twitter: @AFL_JD
The views in this article are those of the author and not necessarily of the AFL or the clubs
