The Sydney Swans are proud to announce that premium liquor retailer,
Cellarbrations, has joined the Club as a premier partner for the next five years.
The partnership with Cellarbrations will be unveiled this Saturday night when the Sydney Swans take on Geelong at the SCG before an expected crowd of more than 30,000.
Cellarbrations will have the branding rights to the Cellarbrations Official Scoreboard at Swans home games at the SCG, giving the premium liquor retailer a highly visible association with the Swans and with AFL football.
Cellarbrations will also help Swans fans have fun at the footy, owning the Cellarbrations Couch at Swans home games, where fans can watch the game with their friends and enjoy the comforts of their own home in a prime seating location at the SCG.
This is the first time Cellarbrations has formed a partnership with an AFL club, and the General Manager of Marketing for Cellarbrations, Scott Marshall, said he was proud to link with such a high profile and respected team as the Swans.
“We believe our partnership with the Swans will enhance the experience for fans, whether they are at the ground or at home relaxing in front of the television on the weekend,’’ Mr Marshall said.
“The essence of Cellarbrations is to help you celebrate all of life’s moments and we believe this partnership embodies the spirit of celebration and having a good time.’’
The chief executive of the Sydney Swans, Andrew Ireland, said Cellarbrations was a premium company which had a strong brand alignment with the club and the Swans’ partnership family.
“Our primary aim is to win football games but in doing that we trust we are providing great entertainment for our supporters. With Cellarbrations as a premier partner of the Swans, we believe that can only add to the enjoyment for our fans,’’ Mr Ireland said.
Cellarbrations will be the Presenting Partner of official Swans After Match functions at all home games, as well as Presenting Partner to a range of members functions, including the popular Forward Pocket function as well as the new Business Lounge which provides a fun and relaxing environment for young corporates to network at Swans home matches.
