The Sydney Swans 2012 membership commercial is about to hit television screens across the nation, and you can see it here first on SwansTV.

The 30-second ad, which promotes the message of ‘Sydney’s Passion’, will be launched on Fox Footy during half-time of tonight’s first Pre-Season Cup game between the Sydney Swans and St Kilda.

Be one of the first to see the ad by watching it in the video player above

The commercial was filmed in late January and highlights iconic images of Sydney including the Sydney Cricket Ground and Bronte Beach, as well as many of the key highlights from the Swans run to the finals last season.

Sydney Swans Chief Executive Officer, Andrew Ireland, said it was important the commercial reflected the Clubs’ strong position as Sydney’s AFL team.

“The Swans are Sydney’s Passion. We have been part of Sydney for 30 years and in that time we have built a strong connection to the city and become an important element of Sydney’s culture,” he said.

“The SCG and the beautiful beaches that feature in the commercial are iconic parts of Sydney, and so too are the Swans,” Ireland said.

Directed by Chris Langman and filmed by his team, the result is a high-quality, fast-paced and beautifully shot ad that reflects the Swans energy and culture.

The music is by an emerging Australian band, Hey Geronimo, again showing commitment from the AFL and the Swans for all things Australian.

The advertisement is part of the Swans ongoing ‘Sydney’s Passion’ membership campaign, which you can become a part of by clicking here.