The Sydney-based MC, known as Urthboy, said he believes his track ‘Ready to Go’ is an accurate reflection of the type of football the Swans play.
“The track has a lot of energy, the track has a lot of spirit, and the track has a lot of urgency, just like the Swans,” he said.
“I think any time where you are the reigning premiers, there is a potential to take your eyes off the prize and to rest on your laurels, but I think everyone listening to this song knows that it is not going to be the case and that the hunger is greater now than ever.”
Check out the Swans new TVC by clicking the video player above and make sure you’re at the SCG this Saturday to see the 2012 premiership flag unfurling – great tickets available here.
Hailing from the Blue Mountains, Levinson moved to Sydney to pursue his musical dream and has had much success both as a founding member of Aussie hip-hop group ‘The Herd’ and through his solo venture.
He is also the co-founder of Australian hip-hop label Elefant Traks, which houses successful Australian artists such as Hermitude and Horror Show.
Levinson became a Sydney Swans Ambassador at the beginning of the 2012 season, following lifelong support for the club.
The artist said he had always admired the Swans’ style of play and the way the players represented the club both on and off the field.
“One of the great reasons that I’m a fan of the Swans is because of the breed of football that they play,” he said.
“There’s a real mongrel and ‘never say die’ attitude to the Swans and in a lot of ways it goes against what a lot of the rest of Australia thinks about Sydney.
“The perceptions of Sydney is that it is shiny and glossy and has big buildings and the beach and is glamorous, but the Swans are a team that includes the aspects of that, but there is also just this really diehard mentality with the team and they play tough and admirable football.
“I feel like I’m very proud that our team has that approach to playing the game.”
