Doors to the Sydney Swans new Melbourne HQ will open this Tuesday, March 4, just in time for Opening Round.
Located right in the heart of South Melbourne, directly across from the famous South Melbourne Market, the new location will offer members a hub for enquiries and pack collections, as well as a Swanshop for fans to explore the latest club merch.
Fans visiting the new premises are encouraged to check out the incredible Swans inspired mural on the wall at Waterloo Place, by accomplished street artist Ling. To learn about the artists’ inspiration behind the artwork click here.
The space at 125 Cecil Street, South Melbourne will also be home to club partner 98 Gym. 98 is open to the public and offers high intensity group fitness, focused on strength and conditioning. For more information on 98 South Melbourne, visit https://98gym.com/locations/south-melbourne/.
To celebrate the opening, members are invited to a free training session on Saturday March 8 at 10am. Click here to register.
The Sydney Swans Melbourne HQ will be open Tuesday-Saturday.
Sydney Swans Melbourne HQ and Swanshop
125 Cecil St, South Melbourne
Tuesday (4 March) - Friday (7 March), 10-4pm
Saturday (8 March) 9-2
New mural by Melbourne artist Ling - read his statement about the artwork below.
This mural is designed to capture the spirit of the South Melbourne / Sydney Swans football club, translating the intensity, beauty, and raw competition of AFL at its highest level into visual form. Two swans, powerful and elegant, engage in a fierce contest, symbolising the relentless pursuit of excellence that defines the club. Their movement reflects the essence of the game itself: free-flowing, direct, and competitive, yet undeniably artistic.
Layers of meaning enrich the composition. Graffiti based textures weave through the background, calling out the names of Bloods Legends including Bob Skilton, Ron Clegg, Peter Bedford, Adam Goodes and Bob Pratt. The iconic red “V” emerges and recedes, binding the past and present in a dynamic interplay. Finally, a subtle yet powerful detail — the hint of red in the water — serves as a tribute to the “Bloods” moniker, inspired by references to the club’s red on white guernsey which saw the team referred to as the “Blood Stained Angels”.
Through this piece, the legacy of the Swans is not only remembered but felt, celebrating a club where history, resilience and artistry collide.
