IN BIG games, you want the big players to stand up.

And no player is more capable of turning a finals match on its head than Lance 'Buddy' Franklin.

The Swan needs just one goal in Saturday's elimination final againsst Essendon to move into outright fifth for most goals in finals. 

It's been 10 years since Buddy's first finals appearance, and he is showing few signs of slowing down. 

Franklin, who is coming off a 10-goal, Coleman Medal-winning haul against Carlton in round 23, is currently in equal-fifth spot alongside Stephen Kernahan and Alastair Lynch.

In ominous signs for Bombers fans, Franklin loves playing Essendon more than any other team, averaging nearly five goals a match against the red and black.

Who's next best?

Legendary Collingwood forward Gordon Coventry was a finals specialist, kicking 111 goals over 31 finals appearances (an average of 3.58 a game).

Jason Dunstall (78) and Jack Titus (74) round out the top three, while if Sydney go deep into September, Franklin may be a chance of overhauling Leigh Matthews (fourth with 72, seven ahead of Franklin). 

Of the current day group, four of the top five are premiership players, with recently retired Saint Nick Riewoldt the exception.

Fast fact: Franklin’s most goals in a final is eight in the 2008 qualifying final against the Bulldogs at the MCG.

Another Franklin milestone within reach

Franklin first donned the No.23 jumper in the second season of his career and has since made it his own while at both Hawthorn and Sydney.

With his excellent record against Essendon in mind, Buddy needs just five goals to become the highest goalkicker wearing number 23.

Doug Wade, who wore the number over his 12 seasons at Geelong, currently holds the record, which sits at a whopping 834 goals. 

Other famous number 23s include Dermott Brereton, Stewart Loewe and Andrew McLeod.

'Buddy' is entering the finals in hot form. Picture: AFL Photos