Sydney Swans youngster Zak Jones believes the club's younger players, not it's revered leadership group, need to be responsible for driving the team towards another premiership.
The Swans' batch of experienced stars –co-captains Jarrad McVeigh and Kieren Jack, plus Dan Hannebery, Josh Kennedy and Lance Franklin - are among the most respected in the competition, but Jones says it's up to the next generation to keep the Bloods' culture alive.
Jones had to wait until round 14 against Richmond to break into the Swans line-up this season, and says it better prepared him for the step up to senior level.
"You've got to have that edge of being competitive, and when you reach that level you've just got to keep driving and driving and eventually you'll crack in," Jones said on Wednesday.
"When we get in we want to hold our spots; we don't want to go in and out, so being competitive helps you hold your spot and stay in the team longer."
There's no doubt Jones would have played more than six AFL games at a less credentialled club, but the Victorian considers himself lucky to be a part of the Swans system.
Pick 15 in the 2013 NAB AFL draft, the 20-year-old says having to earn his place in the Swans' team has made him a better player.
"I'm not really worried about playing consecutive games for a losing side; you want to play for a successful team," Jones said.
"If it takes three years or two years, or however long it takes to break into a successful side, you know that you've put the time in and you feel more successful in your own self.
"From players you look at from our club who were rookie listed, they've all worked hard on things they've needed to work on, and eventually had long careers."
Brother of Melbourne captain Nathan, the former Dandenong Stingray recently extended his contract at the Swans to keep him at the club until the end of 2017, and says it never crossed his mind to move home to play with his sibling.
"I spoke to him about it and he would have loved it, but I'm really happy here, it's the perfect place for me and I've bought into the Bloods culture," Jones said.
"We speak nearly every day, but it's mainly all about footy. I bounce a few things off him and he bounces a few things off me."
"It's good to have someone who sees it from an outsider's point of view."