Sydney Swans home matches at ANZ Stadium and the SCG will take on a more modern look this season, with the installation of LED perimeter fence signage.

The signage will cover the eastern perimeters of both ANZ Stadium (the opposite wing to where the team’s run out) and the SCG (along the O’Reilly Stand wing).

LED signage is the latest innovation in advertising and is being offered across stadiums in Australia and throughout the world.

Sydney Swans CEO Andrew Ireland said the LED project was a significant step forward for the Club.

“As a Club it is important we continue to innovate and move with the times and the installation of LED signage by the Sydney Swans is certainly in keeping with trends worldwide,” Ireland said.

“The LED signage project gives us a competitive edge in attracting corporate support and being a strong Club off the field is so important for the on field success of the team,” he said.