For the second consecutive year, the Sydney Swans have outranked the competition in the annual Member Satisfaction survey.

The survey, which is conducted at the end of each season to identify the level of satisfaction in regards to membership services, found that the Sydney Swans rated highest for overall member satisfaction.

The Swans scored 8.9 out of 10 for overall satisfaction, which was the highest score the club has ever achieved, and the highest score any AFL club has recorded in the last ten years.

The survey also revealed that 96 per cent of respondents signalled their intention to renew with the club in 2013, with 85 per cent likely to stay at the same membership level and 12 per cent likely to upgrade their membership.

Sydney Swans chief executive Andrew Ireland said the results were a credit to the club’s membership team, who strive to deliver quality support to the Swans membership base each season.

“Our members and supporters are such an integral part of our club and it’s vitally important that we try to deliver that level of service year-in, year-out,” he said.

“Our staff has worked really hard to set a high benchmark in membership services, and now our challenge is to make sure we continue to deliver top quality service to our members.”

The survey revealed that Swans members not only love their Swans, but love their AFL, with respondents averaging nine games attended for season 2012, and watching just under 15 games on average throughout the season, including more than 3 games on television or online.

The Swans premiership win also had a strong effect on member satisfaction in 2012, with the club recording a near-perfect 9.87 mark out of 10 for overall satisfaction with on-field performance.

While it was expected that Swans members would be impressed with the on-field result this season, Ireland said the survey feedback indicated it wasn’t just on-field performance where the club shined in 2012.

“You would expect in a premiership year that our members would be pleased with our services, but what is really impressive is that there are a lot of things measured in this survey that don’t relate to on-field performance,” he said.

“It really is a wonderful result to see that the club is performing just as well off the field as it is on-field.”

In light of the results, Swans General Manager - Membership, Ticketing and Fan Development Natalie Fagg said the club was keen to continue to raise the standards of service for current and new members.

“While we’re rapt with this year’s results, it means we have even more reason to lift the bar,” she said. 

“We see Member Services as a dialogue with our members and supporters. 

“The best bits of our program are built from their feedback - so our message to all our members is to continue to help us help you.”

The survey also indicated high ratings in the way members felt valued by the club, the values the club held and the helpfulness of club staff.  

The Member Satisfaction survey was conducted by Shape Research on behalf of the AFL and the Sydney Swans Football Club. Due to a significant part of the survey covering home venues the 2012 Member Satisfaction Survey was sent via email to Sydney game access members. 

Member Services are open 10am - 4pm Monday - Friday.

Phone: 1300 663 819

Email: swansmembership@sydneyswans.com.au

Twitter: @SwansSupport

Mail: PO Box 710 Paddington NSW 2021