With the Sydney Swans in the midst the 2012 Finals, the club has launched a new interactive hub which combines the best social media content from the club, players and fans.

SwansCentral is the new destination for Sydney Swans social media, and can be accessed by all Swans supporters just in time for this year’s finals’ series.

SwansCentral collect the latest and greatest official and fan posts from a variety of social media platforms, including Facebook, Twitter, Instagram, Flickr and YouTube.

Swans fans can interact with SwansCentral through their existing social media logins, or can sign up for a SwansCentral account.

Fans can also interact with the social media hub by using the #goswans hash tag, or incorporating an AFL game day hash tag, such as last weekend's #aflcrowsswans into their post.