The familiar red and white outline of Sydney’s most famous landmark remains but take a closer look at the new Sydney Swans guernsey and there are some striking changes – starting with an iconic swoosh on the neckline.
We’re proud to announce we’ve expanded our partnership with Nike, who will become the Official Apparel and Footwear Partner of both the Sydney Swans and the QBE Sydney Swans Academy.
Through our partnership, the Sydney Swans and Nike will celebrate the power of sport to motivate, unite and inspire communities to make sport a daily habit.
Sydney Swans CEO Tom Harley said the club has a strong values alignment with Nike, including a passion for sport and the community.
“We’re thrilled to expand our partnership with Nike, who has been part of our team since 2017,” Harley said.
“Like our club, Nike is a brand that’s not afraid to change the status quo for the good of the game and the good of the community.
The partnership will also see Nike continue its Move to Zero journey toward zero carbon and zero waste, with the latest Sydney Swans playing guernsey using a fabric made with at least 90% recycled polyester.
The recycled knit fabric was specifically chosen for the unique needs of the players. The lightweight, breathable, and durable knit paired with a mechanical stretch allows for fluid movement, while the guernsey underwent significant testing to ensure the material would highlight the unique red of the Sydney Swans without compromise.
Nike Pacific Vice President and General Manager, Ashley Reade, said: “Through our partnership, Nike and the Sydney Swans are celebrating the club’s strong community and we’re committed to the next generation of athletes and fans who passionately represent the club and its culture.”
The new Sydney Swans guernsey is now on sale via the Swanshop
