This Thursday night the Sydney Swans will compete in the seventh official Pride Game for premiership points against St Kilda at the SCG. Tickets here
The Swans played Fremantle in the first ever AFL Pride Game in the pre-season of 2015 at Drummoyne Oval. The following year, the club joined St Kilda in playing an in-season Pride Game in Melbourne, then reciprocated hosting the match in 2017 – which marked the first Pride Game in Sydney for premiership points.
Pride Game is a celebration of diversity with the key focus of the game inclusion- 'Everyone is Welcome at the footy'.
Premier Partner HSBC are the official Pride Partner of the Sydney Swans and have this year launched their 'Chant for Pride' campaign, with Swans members and fans encouraged to chant for inclusion and diversity at three quarter time of the 2023 Pride Game at the SCG.
LGBTIQA+ Pride is one of the pillars of the club's Diversity Action Plan which was first launched in 2017 and a new DAP was launched in October 2022.
The first of its kind in the AFL, the DAP is a joint initiative of Sydney’s Board, staff, players and community leaders to formalise meaningful commitments in four key areas: disability empowerment, multicultural inclusion, the advancement of women, and LGBTIQA+ pride. It is a roadmap of commitments aimed at strengthening our club and our connection to community through genuine advocacy.
Through the DAP the club work with likeminded organisations who can offer guidance to help us maximise our impact, like Twenty10. Twenty10 are an organisation focused on delivering services for young LGBTIQA+ people, to support the Pride pillar of the club’s Diversity Action Plan.
In 2023, the club also marched for the sixth time in the Mardi Gras Parade after being the first professional sporting team to march in 2018.
The club launched its inaugural Pride Guernsey in 2021 and both the AFL and AFLW teams wear this guernsey for Pride matches.
The Rainbow Swans are the club’s official LGBTIQA+ supporter group.
