Sydney Swans Managing Director and CEO Andrew Ireland is joining well-known business and government leaders in hitting the streets to sell The Big Issue magazine this week.

Ireland is taking part in The Big Issue’s CEO Selling campaign to celebrate International Vendor Week and shine a spotlight on homeless and disadvantaged vendors, who are working to improve their lives.

Vendors buy copies of The Big Issue for $3.50 and sell them for $7, earning a meaningful income.

More than 100 business and government leaders across Australia will show their support by donning The Big Issue fluoro vest and selling copies of the magazine alongside vendors.

The initiative is part of International Vendor Week, which recognises the work of 10,000 people selling street papers around the world.

The Big Issue hopes to boost sales to put $100,000 into vendors’ pockets for the edition coinciding with International Vendor Week.

You can get behind the initiative by buying a copy of the magazine from Andrew Ireland and vendor Dundee, who has been selling copies of the magazine since 1996.  

Time: 1.45pm-2.15pm
Date: Wednesday 8 February 2016
Location: Outside IGA, 364-366 Oxford St Paddington
Visit www.thebigissue.org.au for more details and a list of sellers.