The Sydney Swans are excited to announce Doozy as the club’s official seltzer partner until the end of 2027.

The alcoholic beverage company was co-founded by Sydney Swans players Ollie Florent and Will Hayward along with Harry Hayward and brand agency Richards Rose, who saw a gap in the market for seltzer during the 2020 pandemic. Fellow Sydney Swans player Isaac Heeney later became involved in the business.

Four years on the business has grown to a national brand with an expanding ready-to-drink portfolio, with Sydney Swans members and fans now able to enjoy it whilst donning the red and white at AFL and AFLW games and events.

Co-founder Will Hayward said it was the perfect fit to link their AFL passion with their other passion, Doozy.

“It was back in 2020 in the Perth AFL hub that Ollie and I had the idea when realising there was a gap in the market for seltzers in Australia,” said Hayward. 

“We had always been interested in business ventures, so when we saw the opportunity, we decided to go for it. 

“The noble cause of Doozy is pretty simple – make a drink for people to kick back and have a laugh with mates. We don’t need to complicate the ritual of mateship, we just want to remind people of it."

“Now four years on, it’s really special to see a business we have worked so hard on join forces with the club we play for. We can’t wait for Swans fans and members to enjoy our Doozy drinks at games and events.”