SYDNEY Swans co-captain Brett Kirk has implored his new teammates to make their own mark on the culture that has served the club so well for much of the past decade.

Addressing the entire Swans' playing list at the club's guernsey presentation night on Wednesday night, Kirk acknowledged that 2010 marked the start of a new phase for the club.

He spoke of the changes that were made at the start of the 2003 season, when the famous Bloods culture was formalised, and asked the new Swans to embrace everything it represented.

"Wear the red and white jumper with honour, pride and while wearing it, be courageous and passionate," Kirk said after donning his jumper midway through his speech.

"This is a fortunate life. Make a commitment to yourselves and each other to do something real and significant.

"Don't try to find your own mark here; create it. This is your time, it's your turn. Have a fierce determination and take responsibility and control of your AFL career."

The playing group had received their 2010 jumpers from club legends Paul Kelly and Stephen Wright, and Kirk reminded his teammates of the selflessness, intensity and commitment that was expected of them when they donned the red and white.

Kirk also reassured the hundreds of supporters and sponsors gathered in the Hilton Grand Ballroom that the players would remain accountable for their own successes and failures.

"At the Swans, we will always look in the mirror and not outside the window," he said.

"We will continue to take responsibility for where we are at and this, I can guarantee you: we will never lay blame on others, use bad luck or factors outside our walls as an excuse.

"You open yourself up to be challenged, to become a better footballer and a greater person.

"This jumper not only stands for a strong body but an equally strong mind and you give back - you take time to give back to yourself, to your teammates, the supporters and your community."

Earlier in the evening, club games record holder Michael O'Loughlin spoke of his continuing attachment to the club and the impact it would have on the new recruits.

"It's funny; I always say 'we' when I'm talking about the Swans. The club always was and always will be a part of me," he said.

"Now, I sit on the other side of the fence and I can't wait to see my old mates go into battle again.

"But I [also] think, like everyone here, about the excitement and the spark that the new players will bring to the Swans.

"For all the new players, this is your new home. You have your opportunity to play for one of the best clubs in the land, with one of the best cultures in the AFL, and I know you'll enjoy the ride."