The Sydney Swans are pleased to announce that Betta Home Living have joined the club as a premier partner.

The two year sponsorship will see Betta Home Living, a leading independent retailer group providing home appliance and furniture solutions to consumers, connect closer to fans on match-day and through the club’s digital channels.

Sydney Swans Head of Strategy & Commercial Grant Rose said he wished to welcome Betta Home Living to the club.

“The Swans are genuinely excited to partner with Betta Home Living and see an obvious alignment between our organisations,” Rose said.

“Much like our club, they have national reach yet a strong focus on local connection and service.

“Furthermore their listed company values of integrity, commitment and community will ensure cohesive action and outcomes from the partnership.

“We look forward to growing our respective businesses together, particularly via the leverage program centred around giving our fans a ‘Betta’ experience at our home games via in stadia and digital channels.”

Part of the sponsorship involves video pieces with Swans players demonstrating AFL tips to fans on how to ‘Be a Betta footballer’.

There will be six instructional video pieces featuring players’ talking through the skills of AFL football which will be shown on the Betta website, social media and on the big screen at matches throughout the season.

Betta Home Living Chief Executive Officer,Graeme Cunningham, recognises great opportunity to connect closer with customers and fans alike, both locally and on a national scale.

“Betta looks forward to working with the Swans, to engage with fans on a deeper level both at match-day and via digital channels, especially via the Be a Betta Footballer initiative,” Cunningham said.

For more information on Betta Home Living please visit http://www.betta.com.au/